Search visibility
Practice area pages, attorney biographies and honest location pages, so search engines have specific material to show. How search optimization works for a law firm.
Search · Maps · Ads · Intake
Marketing for Law Firms That Turns Quiet Searches Into Scheduled Consultations
GetPhound runs the search visibility, Google listing, paid advertising and website for law firms: solo attorneys with one practice, small firms carrying four or five areas of law, and multi-office law firms that need every location and every lawyer to be found. A person looking for a lawyer is usually worried, often in a hurry and almost always comparing more than one name. We help your firm show up, explain itself plainly and make the next step easy, while keeping every word inside the advertising rules of your state bar. The lowest entry point is $495 a month, charged monthly, and you are never asked for a deposit or a commitment.
- From $495One flat monthly fee, no setup charge
- Month to monthNo contract to sign or to wait out
- Firm-wide viewPractice areas, attorneys and offices planned as one system
- Ethics-awareCopy and tracking written with bar advertising and confidentiality in mind
What a firm really sells
A Firm Is Several Small Businesses Sharing One Name
Ask a managing partner what the law firm sells and you may hear a list: estate plans, contract review, a handful of litigation matters, a few family cases, the odd immigration filing. Each of those buyers behaves differently. The person facing an arrest searches within hours and calls the first law firm that picks up. The person planning an estate may take three months and read four websites. A business owner reviewing a lease asks a colleague first and Google second. One website, one phone line and one logo have to serve all of them.
That is the central marketing problem of a general or multi-practice firm. Visibility cannot be a single push for the word "lawyer." It has to be built practice by practice, with pages that speak to each kind of client, and tied together by one trustworthy law firm identity. Some practice areas deserve a deeper dedicated strategy of their own, and several have guides elsewhere on the GetPhound network. This site covers what every law firm shares: how practice area pages are structured, how attorney bios build confidence, how fast intake decides who gets the matter, how consultations are scheduled and what the rules allow you to say.
We begin with your fee mix. A firm that earns most of its revenue from flat-fee planning work needs a different plan from a law firm that lives on contingent litigation or hourly business clients. We ask which matters you want more of, which ones you are glad to refer out and how many new consultations the lawyers can fit into a week.
The first question differs by client
Eight Searchers, Eight Different First Questions
| The searcher | What they type or ask | What is going through their mind | What helps them reach out |
|---|---|---|---|
| The person in crisis | "lawyer near me open now", "I was just served", "need an attorney today" | Frightened, short on time, will call several firms in a row | A phone number that is easy to tap, a human answer and honest hours |
| The planner | "how to set up a trust", "do I need a will", "estate planning attorney" | No deadline, afraid of getting it wrong, reading slowly | Plain explainers, a visible attorney and a low-pressure way to schedule |
| The cost checker | "how much does a lawyer cost", "flat fee or hourly", "do lawyers charge for a consultation" | Worried about open-ended bills | A clear description of how your law firm charges, without quoting promises |
| The business owner | "small business attorney", "contract review lawyer", "LLC operating agreement help" | Wants someone who understands the company and returns calls | Pages for business matters, named attorneys and an easy intake |
| The referral checker | The attorney's own name, "reviews of [law firm name]", "is [attorney] a good lawyer" | A friend or another professional gave a name; now verifying it | An accurate bio, current listings, honest reviews and no surprises |
| The comparer | "mediation or court", "do I need a lawyer or a paralegal", "big firm or small law firm" | Trying to understand the choice before choosing a person | Guides that explain options evenly and say when you are not the right fit |
| The researcher for someone else | "find a lawyer for my father", "attorney for an elderly parent" | Searching on behalf of a family member, needs patience and reassurance | Respectful language and a way to ask questions before committing |
| The referring professional | "estate attorney referral", "who handles trust litigation near [city]" | A CPA, banker or other lawyer who needs a name to hand over | A clear description of the matters you take and a direct contact |
Your own intake notes will show the real mix. A firm beside a courthouse hears from different people than a law firm in a suburban office park, so we start from your own intake records instead of a national average.
What the work covers
Six Working Parts of a Firm's Visibility
Google Maps
A Google Business Profile that follows the rules for professional offices, with review requests built into the way your firm closes a matter. Maps and local search.
Paid search and social
Google, Bing and Meta Ads (Facebook and Instagram), organized by practice area and checked against your advertising rules before launch. Paid advertising overview.
Your website
Practice pages, lawyer bios, a plain explanation of how fees work and a scheduler that works on a phone. Website design.
AI search
Consistent, checkable facts about your offices, attorneys and licensed jurisdictions leaving less for AI tools to guess. AI search guidance.
Content
Guides your attorneys have reviewed and dated: what a process looks like, what to bring and how to compare options. Content marketing.
Underneath all six sit citations and local links, intake and tracking and the order of work in the complete marketing guide.
The advertising rulebook
Lawyer Advertising Is Regulated State by State, and We Write With That in Mind
Few industries advertise under rules as particular as yours. Most states build their rules on the American Bar Association's model rules about communications concerning a lawyer's services, but each bar adopts its own version, adds its own disclaimers and issues its own ethics opinions. What is routine in one state, such as a particular testimonial format, a required "attorney advertising" label or a way of describing a specialty, may be restricted in the next. So the first step in any plan is that your law firm reads its current bar rules, and ours is to ask what you found.
In practice we keep a few lines firm. We do not write outcome promises, imply a result for a particular matter or describe any lawyer with superlatives such as best, top or leading. We do not suggest specialist status unless your jurisdiction recognizes the certification and your attorney holds it. We treat reviews and testimonials conservatively and never invent or buy them. We do not sell or buy case referrals or leads, and we do not take a share of legal fees; you pay a flat monthly fee for marketing work. Your attorneys approve what is published, and nothing here is legal advice.
Firm sizes
The Same Marketing Problems Look Different at Every Size
Solo attorney
A solo law firm has no intake desk, so the listing, the site and a dependable way to return calls matter more than any campaign. We keep the plan small enough for one lawyer to approve without losing a billable afternoon.
Small law firm, two to ten lawyers
A small firm usually carries several areas of law under one name. We decide which areas earn their own pages and budget first, and which are better described briefly so they do not dilute the rest.
Multi-office law firm
Each office needs its own accurate listing, page and phone number, while the law firm stays recognizable as one name. A staffing change in one city should not leave stale profiles in another.
Boutique or niche firm
A law firm that does one kind of work for one kind of client competes on specifics. Its pages should read like a specialist's, without claiming a certification it does not hold.
Relationship-driven practice
Where most matters come through referral, marketing makes the firm easy to vet: an accurate profile, a clear description of the matters accepted and a direct way to reach a lawyer.
Getting started
What the First Month Looks Like
A call about the practice, not the pitch
We learn your practice areas, your fee structure, the matters you want, the ones you decline and how intake works today, including who answers after five.
A look at what a client sees now
We search your name and your practice areas the way a worried stranger would, check your listing, your attorney bios and your site on a phone, and note what is missing.
A written plan with an order of operations
Foundations first: accurate listings, a clean site and practice pages. Then reviews, local links and, where it fits, advertising on a test budget.
Rules check with your attorneys
Before anything goes live, a responsible lawyer reviews the wording against your bar's current advertising and confidentiality rules.
Monthly reporting in matter terms
We report calls, scheduled consultations and which pages and campaigns produced them. You tell us which became clients, and the numbers get more honest each month.
Common questions
What Managing Partners Ask Us First
Can a general practice law firm really compete on search?
Yes, but not with one page for everything. Each practice area gets its own page with local detail, attorney names and clear next steps. Competing against a law firm that does only one thing means being specific, credible and easy to reach. We cannot promise rankings or dates, and we explain what we expect to be slow.
Do you work with solo attorneys?
Yes. A solo lawyer often benefits most from a tidy listing, one strong site and a fast way to return calls, since there is no intake team. We size the plan to what one person can handle, and we will say so if a lower-cost option fits better than a larger plan.
How does GetPhound handle state bar advertising rules?
Interpreting those rules is a lawyer's job, so we leave it to yours. What we do is write copy without outcome claims or superlatives, route every page and ad to a responsible attorney for approval, and flag anything touching testimonials, specialty language or required labels so that a lawyer makes the call.
Do you buy or sell leads or take a share of fees?
Neither. Case referrals and lead lists are not part of what we offer, and our pay is a flat monthly amount rather than a slice of any fee your clients pay you. Many bars restrict fee sharing and paid recommendations, so ask your own attorney what applies to your state.
Is a Google review always allowed for a firm?
Reviews are common, but rules about requesting them, responding to them and displaying them vary by state. Replies can never reveal client confidences. We build a review process that asks every client, never offers anything in return and keeps your attorneys in charge of any response.
How much does law firm marketing cost?
Think in flat monthly fees. Landing pages through RankGuarantee™ cost $495. Organic Growth is $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum, and managed ads start at $895, with the advertising budget going to the platform itself. A website built on its own is priced after a brief call.
Can you start with one practice area?
Yes, and that is often the sensible way to begin. We pick the practice with the clearest fee value and the capacity to take on more matters, build it properly and then extend the same pattern to the next area of law.
Plans
Four Ways to Pay for Marketing, All Month to Month
Every plan is a single flat price. You can stop whenever you like, and if you advertise, that budget goes to the platform you choose.
All services
Every Guide for the Firm, Arranged by the Problem You Want Solved
Start Here
- SEO for Law FirmsHow a firm of any size earns visibility in local search: practice area pages, attorney biographies, location pages and the trust signals Google and clients look for.
- Law Firm Marketing GuideA complete guide to law firm marketing: channels, client types, mistakes, order of operations, costs, a seasonal calendar, measurement and the first 90 days.
- Law Firm Marketing (you are here)Marketing for law firms of every size: search, maps, advertising, AI answers and a website built to turn a worried visitor into a scheduled consultation.
Get Found in Search
- Google Maps for Law FirmsSetting up and caring for a law firm's Google Business Profile: categories, office rules, attorney listings, reviews and what to avoid.
- AI Search for Law FirmsHow people ask AI tools about lawyers and what a law firm can publish so its offices, attorneys and practice areas are described accurately.
- Link Building for Law FirmsCitations and links that suit a legal practice: bar profiles, directories, courts and community mentions, plus the award and paid-listing traps to avoid.
Paid Advertising
- Paid Ads for Law FirmsWhere a law firm should advertise: Google Ads, Local Services Ads, Bing and Meta Ads, with a small test of ChatGPT ads, and how to decide the order.
- Google Ads for Law FirmsCampaign structure by practice area, keywords and negatives, call handling, scheduling, landing pages and tracking for a law firm on Google search.
- Meta Ads for Law FirmsWhat Meta Ads (Facebook and Instagram) can and cannot do for a law firm: retargeting, events, planning-type matters, comments and confidentiality.
Website and Content
- Law Firm Website DesignWhat a law firm website needs: practice pages, attorney bios, a clear consultation path, confidentiality-aware forms, accessibility and speed.
- Content for Law FirmsContent that suits a legal practice: attorney-reviewed guides, process explainers, fee pages, local court information and an approval routine that protects the firm.
Strategy and Lead Generation
- Lead Generation for Law FirmsWhere a law firm's inquiries come from, what makes a good prospective client, speed to lead, conflict checks, tracking and why we do not sell leads or referrals.
- Grow Your Law FirmSteady, rule-aware ways to grow a law firm: choose your practice mix, build referral and search channels, tighten intake and measure what matters.
- Scale Your Law FirmHow to scale a law firm: fee models, utilization, hiring order, intake and conflict systems, trust accounting care and when added marketing spend makes sense.
Get in Touch
Looking for a Plan Shaped Around the Way You Actually Take On Matters?
Describe your practice areas, the size of your legal team, the matters you hope to see more of and who picks up the phone today. We will sketch a flat monthly plan from there and explain what we would leave alone because of your bar's rules. To book a strategy call with our CEO, use 610-825-4363 or hello@getphound.com.